Training for Corporate communication

Companies, today more than ever, need to feel ownership of truly effective communications programmes that deliver return on investment. A key part of effective communications is the human element of an organisation or company – its employees. More often than not, senior management employees are required to act as spokespeople for their company or organisation communicating corporate messages both internally (to employees) and externally (to stakeholders and the media). Essentially, they become part of the equation that makes up an effective communications strategy.

Business Press offers clients special “training workshops” tailored for top and middle management with the objective of enabling organizations to align their business goals with “corporate messages” that may need to be announced during corporate or client presentations, business meetings, public speeches or press events. At Business Press we like to think that with training all people, not just appointed spokespeople, can spread official messaging in a uniform and effective way. Thanks to the dual competency in Corporate Communications and behavioural training of our Management Training consultants’, the workshops provided cover both the “What I say” dimension of communications and the “How I say it” aspect.

Business Press training offering is divided into three main areas:

• Media communication: workshops designed to improve the communications skills of appointed spokespeople when speaking to the media within different contexts e.g. interviews, press conferences, crisis situations.
• Effective presentations: workshops designed to help speakers prepare for and manage a public presentation (e.g. presentations on corporate news, product launches, new partnerships etc.). Training assists participants in identifying the right strategy and contents to reach the target audience, as well as different speech delivery techniques that look at both what is said (oral presentation) and how it is presented (powerpoint presentations).
• Empowerment: workshop aimed at strengthening the communications skills of two specific corporate targets – Top Managers and newly appointed Marketing Communications Managers who do not yet have significant experience in the field.

Business Press’ corporate communications training offering is available as individual workshops that can be done one at a time or all at once, and are personalised according to clients’ specific requirements and market context.

The following companies have chosen us to provide corporate communications training: Atos Origin, Gazeley, Banca Fideuram, Computer Associates, Esso, IW Bank, Kodak, La Cie, Lexmark, Mida, Océ, Nortel Networks, Overture, Monte Paschi- Se.ri.t, Packard Bell, Palm, Philips, Sasol, SCF, Schiavi, TomTom, WindRiver, MCI, and Campari.

To receive information about our training programmes, please contact: Michela Gazzano michelag@bpress.it