Interpreting market developments and understanding what makes a company or organisation stand out from the crowd are essential in promoting in a clear and effective manner our clients brands, values, products and services. Business Press is organised into the following five practice areas:

Corporate PR: our Corporate PR teams focus on institutional and corporate communications. Each team member works to ensure that the client’s corporate identity emerges through media relations and other PR actions. In addition to press office activities the Corporate PR practice offers brand management services, speaking opportunities, events management, investor relations, crisis and issue management, public affairs lobbying, internal communications, and competitors monitoring and analysis.

Technology PR: our in-depth knowledge of the Hi-Tech market is a defining aspect of our history having been founded in 1990 originally as an agency focused on the technology sector. We have assisted leading players such as Apple, Kodak, Philips, Lucent Technologies, Nortel Networks, Palm and TomTom just to name a few. From small and medium enterprises to large corporations, from B2B to B2C, our expertise covers the communications needs of a whole range of technology companies.

Marketing Communication: Our Marketing Communications unit works on projects that combine PR initiatives with Direct Marketing programmes and Trade Marketing campaigns, adopting a full-service approach that starts from concept development and ends with the overall fulfilment of each project. In the process we combine internal resources with external specialists so that the entire value chain is covered. Services offered include marketing collateral for new product launches and promotions, channel marketing, events management and organisation, market research, advertising campaigns, media planning and co-marketing activities.

Online Communication: from web design to website planning, development and revamping, our Online Communications team provides companies with the know-how and expertise it has achieved since the very beginning of the Internet phenomena. Online communications strategy analysis, web marketing and content management project services are also offered.

Management training: Corporate communications effectiveness can be increased by training those who, albeit are not specialists and whose core competency lies in performing other tasks, are required to communicate with the same target audiences addressed by official corporate communications. Media training, sales force training, public speaking training and crisis management training are just some of the tools we provide for our clients to help them achieve effective and consistent communications.