A concrete approach to the
strategic vision of projects, paying attention to the
practical aspects of everyday administration, familiar
with cost-benefit assessment.
BP value for its
clients
We believe that the value of an agency should also be
measured by its ability to generate interesting initiatives
for its clients in addition to its regular services and
activities. To this end, Business Press has developed
a series of projects that provide clients with the opportunity
to broaden their professional horizons by coming into
contact with other business realities and exploring new
trends and opportunities.
BP/Labs
– professional training
Business Press/Labs is a series of seminars that address
in a stimulating and challenging way emerging trends and
issues within the communications field. Past seminars
have included:
"The online pressroom: making a difference
on the net"
"Training to communicate: how to improve corporate
communications’ effectiveness"
"The other side of the brand: creating, promoting
and protecting intellectual properties"
"The role of PR at the decision-making level"
"Internet and advertising: a successful match"
"The new challenge of Digital Relationship Marketing"
BP
Community – Managers network
Stimulating dialogue with clients regarding issues affecting
the state of their own daily business operations has
always been an area of interest for Business Press.
Anticipating market needs and meeting relevant stakeholders
who provide their own concrete points of view is one
way of fostering this dialogue. In 2001 Business Press
launched the BP Community initiative, a cycle of periodical
meetings dealing with business elements, market trends
and general communications issues of interest to the
top management of client companies.
Other meetings have featured speakers from Italy’s
leading financial broadsheet, “Il Sole 24 Ore”,
the Italian Environmental Protection League –
“Legambiente”, and leading professors from
local academic and research institutions.
BP launches a
series of free initiatives devoted to Network
client companies
BP/Labs
– professional training
BP
Community – Managers network
